When your potential customer scans an aisle, or an e-store or even his pantry, does your brand or package catch his eye? Does his search end there? Does your package or your label shout aloud to him- say, "Pick me! Because…….!"

Today, we have chatbots and all sorts of technology in the name of CRM. We collect tons of customer information- databases, behaviour patterns, demographics, repeat sales, and what not. More important is what we do with this information.

Consumers want to trust brands and this random act of kindness made a strong imprint on people, and built a relationship with them- one that doesn’t come even after spending billions on ad campaigns!

Can we all learn something from this story?

Research says that the anti-aging antioxidants selenium, manganese, and zinc in blackstrap molasses work from the inside out to soften hair, reduce hair loss and graying hair. Of course, each to his own- we leave you to do your own research and find your own health mantras.

If you’re still hesitant using it on yourself, Youtube will lend plentiful support! Simple option- eat it, cook with it, bake with it!